One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
We bet you are tired of reading all those “best of” articles, but this one is really important. How come? It’s because eCommerce personalization efforts can boost your revenue by up to 15%. Artificial Intelligence (AI) has substantially impacted eCommerce, enabling online stores to reach the audience in a customized manner. On the other hand, […]
eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]
Experts forecast US e-commerce sales to reach $1,000 billion for the first time in 2022! An incredible figure (DCKAP, 2021). It is not new that online retail is increasingly making up a larger share of the total sales volume. Nor is it news that the Covid 19 pandemic has caused it to increase dramatically. In […]
Our belief is that personalization of product descriptions provides clear advantages for online stores. The results of Metav Werkzeuge GmbH has exceeded our expectations and forecasts. In just one week, Metav Werkzeuge GmbH has implemented the AX product Personalized Commerce, which is the personalization of automated descriptions and the relevant dashboard into its store. After […]
In recent years, our purchase behavior has shifted strongly to online shopping. The pandemic has intensified this trend even more. Before the online retail catch-up race, the customers were able to simply go to a store and be assisted by a salesperson. In the store, the products can be touched, tried on, or tested. Various […]
In the digital age, progress is as essential as customer satisfaction - these words are particularly true in e-commerce. Visitors access the online store via various channels and are quickly drawn to it. But they are just as quickly drawn to the competition, which never sleeps - and is just a click away from stealing […]
Nowadays, we are constantly being flooded with content and news. Due to the vast amount of information, users are overwhelmed, causing the tendency of ignoring generic content. Customers require brands to understand and respond to their individual needs and wishes. This is where personalization comes in: personalization offers companies the possibility to provide companies with […]
Online retail is booming more than ever. In the USA, e-commerce sales increased by 30% since the beginning of the COVID-19 pandemic. An unbelievable growth rate. The online sales grew significantly in a similar way in Germany, and there was barely a retailer who did not benefit from it. (E-Commerce Magazin, 2020). At the first […]
“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]
