The ideal Customer Experience - how Automated Product Descriptions pave the Way

The customer experience (CX) is the most important aspect of a modern marketing strategy and thus, of course, of the customer journey. The goal of every brand and every company should be to create an optimal buying experience for the customer at every touchpoint, thereby satisfying the customer's needs in every respect and thus building […]

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How Siren agency creates 16,000 news articles about prosecuted crimes in Sweden

Siren, a news agency based in Sweden, delivers more than 3,000 news articles a day to the country's publishers - customized to each user's needs. The news agency uses AX Semantics' content generation software to create messages based on law enforcement, criminal court orders and district court judgments. In addition, background information such as corporate […]

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Automated Product Descriptions: Save Costs & Increase Productivity

Customer Story and interview with Schäfershop Reading Time: 3 minutes Schäfer Shop is an online retailer for office supplies and office equipment with over 250,000 customers in 10 countries. For several years the online store has been using AX Semantics’ software. We talked to Harry Olfert, Head of Content Management, about the successes achieved with […]

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Say goodbye to serving outdated content: from product data to good category descriptions

Online retailers often focus on product descriptions for their online stores when creating content. Category descriptions are often forgotten, but it is exactly these that are of great importance. It is so simple: the required data can be derived from the product data that is available to e-commerce companies anyway. However, it is often a […]

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6 Tips How to Write Product Descriptions that Sell

Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team – the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is Ecommerce automation and auto generate product descriptions for […]

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Highly individual email journeys using Natural Language Generation – an interview with Rabbit e-Marketing

– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were […]

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How Price Comparison Portal billiger.de gained Visibility in Search Engines

With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out how the portal has succeeded in achieving the enormous increase in […]

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The Future Now: How Hybrid Content Creation Revolutionizes the Processes in Editorial Teams

– Reading Time: 2 minutes – If you’re like most successful companies, your demand for content is growing exponentially and testing the limits of your staff. We have the solution: Natural Language Generation (NLG) and it´s Hybrid Content Editing. The following shows how you can react quickly and effectively to the challenges of content creation. […]

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Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce giant Otto is already generating […]

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Tips for a successful content experience - Interview with Robert Weller

At the virtual AXCD 2020, Robert Weller, Director Community & Education as well as Interim Marketing Director at konversionsKRAFT, spoke as keynote speaker about content experience design. In this interview, Robert tells us what content experience means to him, how the success of content can be measured and how the potential for content automation can […]

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