To generate product descriptions automatically has many advantages. For example, saving time and costs, and reducing the workload of employees, who are therefore more satisfied. But how do companies automate product texts? What do they need and how long does the process take overall? We answer these and other questions below. Why is the automation […]
"Content is one of the few aspects in which companies can still really distinguish themselves from competitors and stand out from the crowd." - Andreas Reuter, managing director of AX customer SSI Schäfer Shop, expressed it similarly once. Automating texts enables companies to meet the expectations of online users and also to stand out from […]
A Case Study From Ampavo Arbeitsschutz Ampavo Arbeitsschutz was founded in 2015 as an online retailer for occupational safety and workwear. Here, both individual craftsmen and classic craft businesses can find suitable work and protective clothing, as well as industry, municipalities and professional groups from the medical sector. The online store therefore carries over 1,000 […]
How Text Automation Has a Positive Effect On Other Company Branches at Ventano Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]
Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]
Nobody ever thinks of Natural Language Generation (NLG) when launching an online store. But they sure do as soon as they start writing all those product descriptions. NLG is how businesses develop auto-generated content. It’s a technology that enables users to write thousands of content pieces for different web pages without employing an army of […]
A study by the Nielsen Norman Group found that around 20% of users abandon the purchase process in online stores due to incomplete and unclear product descriptions. As this shows us, high-quality product descriptions are absolutely essential for every store operator. Product pages containing creative and informative product descriptions play an important role in the […]
We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]
Why Copywriters Become Copy Directors Digitalization is changing many things in the labor market. Older professions are disappearing, while new ones are emerging. Companies also need to constantly improve their digital presence in order to remain competitive. For this purpose, they have to generate high-quality content - often in an enormous number. Content requirements have […]
We bet you are tired of reading all those “best of” articles, but this one is really important. How come? It’s because eCommerce personalization efforts can boost your revenue by up to 15%. Artificial Intelligence (AI) has substantially impacted eCommerce, enabling online stores to reach the audience in a customized manner. On the other hand, […]
