You still haven’t used eCommerce marketing automation? We don’t know your excuse, but we know you might change your mind after reading this post. That’s because online retail stores without marketing automation are like carriages—you can still ride them for sure, but they are not nearly as fast as modern vehicles. According to the report, […]
eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]
For international online stores, localization is a challenge on many levels. Differences in culture, communication and context must be taken into consideration in all e-commerce processes. According to a study by ibi research, "International e-commerce opportunities and challenges from the retailer's point of view," one of the ten main reasons why e-commerce companies are reluctant […]
Prym Consumer is the world's leading supplier of sewing supplies, needlework articles, and fashion accessories. Prym regards itself as a partner for personal handicraft projects on the online platform for end-customer sales with an increasing selection of high-quality brand products. Thousands of unique, customer-oriented, and SEO-optimized product descriptions, customizable at any time, are created using […]
Many e-commerce businesses struggle to create catchy and effective product descriptions. Especially when it is an international business and these descriptions should be published in several languages. Given the rapid advance of technology during the past decade, software engineers created applications that generate product descriptions within a few seconds. However, using such a tool requires […]
Ekstra Bladet is among the most well-known and successful Danish tabloid newspapers. One of its special features is that Ekstrabladet.dk states that it is the Danish website with the highest number of daily users. In this interview, Tore Rich, Content Automation Manager at Ekstra Bladet, talks about his experiences with AX Semantics' platform for automatic […]
MyTischtennis.de stands for fast, detailed and high-quality reporting on all subjects related to table tennis. Be it match results or other background information - all the relevant facts of table tennis are available here. For some time now, the portal has been using the tool for natural language generation to guarantee prompt and up-to-date reporting. […]
Ventano is a manufacturer of replicas of historical door and window fittings and uses AX Semantics’ product description generator to automate its product descriptions. The founders of the company, Katie and Volker Eloesser, together with two part-time employees, started by shipping window handles and historical door fittings in accordance with the requirements of historical monuments. […]
Automated content generation is becoming more and more widespread. Meanwhile, it is almost impossible to differentiate it from editorially written content, and it allows mass production of content. Should we thus wave goodbye to manually written content? Well, not really! There are several criteria that can be used to decide whether automation based on natural […]
How do you write product descriptions that boost conversions without overpromising? Many eCommerce stores don’t have the answer to this question, so they end up creating cheesy, dull, or misinformative info content. According to the report, 40% of consumers have returned an online purchase because of poor product content. If you want to increase sales […]
