Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
As a large multi-format retail business, Cencosud needed to create thousands product descriptions for their range of goods.
The Challenge
Cencosud needed a way to generate thousands optimized product descriptions quickly. Because of an ever changing range of products, this could not be done manually.
The Solution
With the AX Semantics software, Cencosud has generated and automated unique product descriptions in the fields of fashion, sporting goods, technology, household appliances and furniture. The product descriptions are also optimized for search engines and, therefore, have a higher visibility.
The Results
Cencosud's copywriters have generated unique product descriptions in the fields of fashion, sporting goods, technology, household appliances and furniture with AX Semantics. With stunning results! The company was able to increase the visits of their websites by 150 per cent, thanks to SEO and unique content. This also increased their domain authority by 79 per cent and their number of sales by 101 per cent. In addition, their bounce rate fell back by 35 per cent.
