Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
Curanto offers a lot of different containers for waste disposal all over Germany and provides customized waste disposal solutions. Customers can order containers for their region through the company's website. Therefore, many different landing pages are needed.
The Challenge
As Curanto is servicing every region in Germany with many different available products, they needed thousands of unique landing pages that are also search engine optimized. This was impossible to achieve manually.
The Solution
The Curanto team knew they needed to find a way to automate the content creation for their landing pages. So they decided to use AX Semantics.Since January 2019, the company automates localized landing pages with AX Semantics to generate leads for the disposal of waste for private and commercial customers.
The Results
Curanto has generated more than 130,000 unique landing pages within 8 months using AX Semantics. Only one copy writer monitors the text generation and one IT specialist is responsible for data connection and text integration. Curanto saves a lot of time and reduced the costs of content creation thanks to the AX content automation.
