Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
EURONICS sells consumer electronics such as computers, mobile phones, digital and video cameras, and household devices such as dishwashers, dryers, and freezers. The retail group operates more than 8,800 locations in Europe, and the EURONICS online shop is vast and is constantly growing with new products. The company needs many search engine optimized and conversion-oriented product descriptions for various products.
The Challenge
For EURONICS, the effort to manually write and regularly update such a large amount of search engine optimized and sales-oriented product descriptions is too big.Their goals:
- Generate a large number of product descriptions
- Generate search engine optimized and conversion-oriented product descriptions to improve Google rankings and conversion rates
- Reduce copywriting costs
The Solution
The team of EURONICS knew that they had to find a way to automate an enormous amount of product descriptions. That's why the company decided to use AX Semantics' software.
Generation of an enormous amount of product descriptions
With the content automation software from AX Semantics, the company automates all required product descriptions based on product data. When data changes and the product descriptions need to be updated, the company can create the new product descriptions at the push of a button.Relieve employees and reduce content creation costs
The automation of product descriptions reduces the workload of the company's employees by eliminating repetitive writing tasks and freeing up time for other projects. As a result, EURONICS saves on copywriting costs.Automation of search engine optimized and conversion-oriented product descriptions
EURONICS now generates comprehensive, consultative SEO product descriptions to optimize the conversion rates and Google rankings. Readers receive product advice and purchase recommendations in the product descriptions to help them decide which product is right for them.
Example of automatically generated product description
The Results
The company has been using the software of AX Semantics since 2015. EURONICS generated over 1,750,000 unique and high-quality product descriptions just in 2020. This means they multiplied their human productivity and saved many copywriting costs. The content automation software also helps the company increase its visibility in search engines.
