How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
The Case
EURONICS sells consumer electronics such as computers, mobile phones, digital and video cameras, and household devices such as dishwashers, dryers, and freezers. The retail group operates more than 8,800 locations in Europe, and the EURONICS online shop is vast and is constantly growing with new products. The company needs many search engine optimized and conversion-oriented product descriptions for various products.
The Challenge
For EURONICS, the effort to manually write and regularly update such a large amount of search engine optimized and sales-oriented product descriptions is too great.Their goals:
- Generate a large number of product descriptions
- Generate search engine optimized and conversion-oriented product descriptions to improve Google rankings and conversion rates
- Save copywriting costs
The Solution
The team of EURONICS knew that they had to find a way to automate an enormous amount of product descriptions. That's why the company decided to use AX Semantics' software.
Generation of an enormous amount of product descriptions
With the content automation software from AX Semantics, the company automates all required product descriptions based on product data. As soon as data changes and the product descriptions need to be updated, the company can create the new product descriptions at the push of a button within a few seconds.Relieve employees and save copywriter costs
The company's employees are relieved enormously by automating product descriptions, as there are no more repetitive writing tasks. As a result, EURONICS saves on copywriting costs.Automation of search engine optimized and conversion-oriented product descriptions
Euronics now generates comprehensive, consultative SEO product descriptions to optimize the conversion rate and Google rankings. Readers get product advice and purchase recommendations in the product descriptions, and thus orient themselves to which product is the right one for their needs.
Example of automatically generated product description
The Results
The company has been using the software of AX Semantics since 2015. EURONICS generated over 1,750,000 unique and high-quality product descriptions just in 2020. This means they multiplied their human productivity and saved many copywriting costs. The content automation software also helps the company increase its visibility in search engines.
