How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
- Financial/ROI: For hmmh customers, the switch from handwritten content to automated content made financial sense in terms of price point and time saving. One customer, from the fashion industry, reported a reduction in average text creation costs by 85%.
- Increased Conversions/Time Savings: After the integration of AX Semantics’ software, hmmh customers increased conversion rates, with one DIY customer noting a reduction in average time to content by 82%.
- Customer Satisfaction: All of hmmh’s customers reported that they benefit from the automated content generation. Therefore, they are benefiting from the partnership between hmmh and AX Semantics.