How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
The Case
The company is growing constantly through increasing cooperations with kitchen studios and partnerships in neighboring countries such as Austria or Switzerland and needs thousands of descriptions about their partner studios, while it is necessary that the descriptions are unique and of high quality.
The Challenge
In order to have visibility on Google and to provide potential customers with valuable information about the listed kitchen studios, KitchenAdvisor has set itself the goal of publishing unique content on the respective landing pages of its partner kitchen studios. The challenges: internal implementation within the team would be extremely time-consuming, and outsourcing the content creation to an agency would be extremely costly. In addition, information from the kitchen studios would have to be updated regularly, which would mean an enormous effort in content maintenance.Their goals:
- Create high-quality descriptions that can be updated quickly and at low cost
- Create unique SEO descriptions to increase Google visibility
- Relief for the employees
The Solution
KitchenAdvisors' marketing team knew it had to find a way to create a variety of high-quality SEO descriptions cost- and time-effectively. That's why they decided to use AX Semantics' software.
Automation of repetitive writing tasks
The company is able to automatically create numerous descriptions for their retailer pages based on structured data. The automation relieves the burden on staff and saves time.Automated updates of SEO descriptions
With the help of AX Semantics software, frequently necessary content changes can be made automatically when data changes. Since updates in opening hours or represented brands are regular happenings at kitchen studios, the resulting workload for manual changes would not be feasible. With the help of the AX software, the company has built a text structure only once. Based on the data of the kitchen studios, unique content can be generated at the push of a button. As soon as information changes, a new text can be created without any additional effort.
The Results
KitchenAdvisor automatically generated over 7,000 descriptions for their supplier pages. The automation has enabled the company to achieve measurable results, including huge time savings for their marketing employees. Only two employees are now responsible for creating content.
- Their SEO visibility can be increased permanently through content automation.
- More customers come across the website via retailer profiles and request kitchen expert advice.
- Sistrix visibility increased from 0,7 to 1 within 3 months, which roughly corresponds to a doubling of SEO traffic.
