Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
Quoka.de is a classified advertisement portal for private and commercial ads. Their users can generated ads directly on the website. They only have to fill out a form with the necessary data.
The Challenge
They automate real estate advertisements. Quoka needed to write many texts to create their small ads and category descriptions. As they have many categories and products, this was an impossible tasks to carry out manually.
The Solution
Quoka.de decided to create its descriptions with the help of AX Semantics' automated content creation software. The texts are based on their data, SEO friendly and unique.
The Results
Quoka has been able to generate more than 1,500 unique texts within one month. They also introduced a chat bot, which automatically gives answers to users' questions.
