Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
Reduced costs:Instead of €26 for a manually created product description before, Schäfer Shop has now reduced costs to only €3 per description. That is only 13 percent of the previous costs.
Higher productivity:Instead of manually creating 2,000 descriptions per year, editors now create 30,000 descriptions per year – that’s 15 times more.
Higher shopping cart values:The average value of a shopping cart has increased by 10 percent. That means the improved product descriptions have led to customers buying more.
Satisfied copywriters:Editors are grateful for the work relief AX Semantics provides them with for repetitive writing tasks.