Product copy is never really 'finished' as long as the corresponding product is still in the range - at least if the quality of the product descriptions is important to you. The timeliness of product copy is a key determinant of its relevance. A smart updating strategy creates a significant competitive advantageWith a comprehensive update […]
- The company generated over 300 multilingual product descriptions in English and German for products from 3 different categories.
- In the first 3 months since the product descriptions were published, the visibility of the respective product category on Google has increased by 200%.
- After the Google Core Update in June 2021, Think (then roboexpert) increased the overall visibility with their domain by half.
- The company reduces costs and saves a lot of time by automating its product descriptions.
- If tricky questions are answered exactly before the purchase, additional trust can be built up and the probability of purchase can be increased. Furthermore, FAQs offer an SEO advantage because they appear as questions (rich snippets) in a prominent place on the SERP (results display).