Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
Product copy is never really 'finished' as long as the corresponding product is still in the range - at least if the quality of the product descriptions is important to you. The timeliness of product copy is a key determinant of its relevance. A smart updating strategy creates a significant competitive advantageWith a comprehensive update […]
How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
A study by the Nielsen Norman Group found that around 20% of users abandon the purchase process in online stores due to incomplete and unclear product descriptions. As this shows us, high-quality product descriptions are absolutely essential for every store operator. Product pages containing creative and informative product descriptions play an important role in the […]
How do you write product descriptions that boost conversions without overpromising? Many eCommerce stores don’t have the answer to this question, so they end up creating cheesy, dull, or misinformative info content. According to the report, 40% of consumers have returned an online purchase because of poor product content. If you want to increase sales […]
One goal that should be integrated in the strategy of your online store? Quite clearly: Conversion Optimization. Ultimately, the costs you spend on marketing and the sales funnel must be profitable in the best possible way, because cancelled orders from users are extremely frustrating. The devil is in the details. From the lead generation to […]
In the digital age, progress is as essential as customer satisfaction - these words are particularly true in e-commerce. Visitors access the online store via various channels and are quickly drawn to it. But they are just as quickly drawn to the competition, which never sleeps - and is just a click away from stealing […]
More customers, a growing number of orders and higher volume of sales: The COVID-19 pandemic has led to a global gigantic e-commerce growth. In 2020, the global e-commerce sales increased by 24% to $4.29 trillion, a significant increase of the 17.9% growth from the previous year (digitalcommerce 360, 2021). Evermore online shops are being created, […]
The customer experience (CX) is the most important aspect of a modern marketing strategy and thus, of course, of the customer journey. The goal of every brand and every company should be to create an optimal buying experience for the customer at every touchpoint, thereby satisfying the customer's needs in every respect and thus building […]
– Reading Time: 4 minutes – The Amazon business is booming – over 240.000 sellers sold their products on the Amazon marketplaces in 2019. This is an increase of more than 18 percent compared to 2018 (Internetworld, 2019). Of course, the competition is increasing, that’s bad for sellers. While a few years ago it was […]
