Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
The Challenge
Their goals:
- Generate high-quality and multilingual content for all 50,000 customers
- Be able to update content quickly and on scale
- Improve website traffic and search engine visibility to get more reservations for the restaurants
- Increase the speed of content creation
The Solution
Automation of restaurant listings
With the AX Semantics content automation software, Hospitality Digital can automatically generate content for restaurant websites based on structured data. After the initial configuration, the copywriters are able to generate unique and search engine optimized content with individual wording and style.Multilingual content
With AX Semantics, content automation can easily be done in 110 languages. This means that Hospitality Digital was able to generate listings in the language their customers needed. The rules and logics the content generation is based on can be taken over from the source language, so that the implementation of other languages is realized even faster. This is a huge advantage for all international companies of Hospitality Digital, as translation processes are often complex and lengthy and translation tools do not deliver the desired quality.Always up-to-date content
When information about the restaurants changes, it is necessary to adapt the content as well. But to do this manually is very time-consuming. With the help of AX Semantics, the company can now implement changes directly and centrally in the tool and roll them out to all relevant texts in all languages. This saves a lot of time and the content is always up-to-date.