Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
TOPHOTELPROJECTS provides high-quality hotel project information, data about hotel brands and operative hotels. They publish unique and informative texts on their social media channels on LinkedIn, Twitter, and Facebook. They also offer graphics and charts on news regarding the developments of the hotel industry.
The Challenge
TOPHOTELPROJECTS wanted to generate posts for their social media channels on the basis of a news feed about hotel projects and other relevant content. Therefore, they needed to find a way to quickly find news concerning topics relevant for TOPHOTELPROJECTS and then to quickly generate and publish the texts for their social media posts.
The Solution
TOPHOTELPROJECTS knew they had to find a way to automate the creation of their social media posts. That's why they chose AX Semantics.With the help of the AX Semantics software, TOPHOTELPROJECTS was able to create a news feed that would provide the data on all new hotel projects and relevant news. In addition, a team of only two people wrote many variables for the statements for the social media posts. Therefore, they were able to automatically publish varying texts at the push of a button.By using the AX Semantics content automation software, TOPHOTELPROJECTS can automatically generate thousands of social media posts based on data provided by the news feed. Since the AX Semantics tool enables users to configure initial statements, the text production scales quickly for repetitive writing tasks. That means, after an initial setup of rules and statements, TOPHOTELPROJCTS was able to automatically create and publish posts for their social media platforms.
Post on TOPHOTELPROJECTS' Twitter feed
The Results
Only two members of the HOTELTOPPROJECTS team were needed to set up the content automation project. With the help of AX Semantics, they published more than 1,800 social media posts in only one year, on the basis of a news feed. In addition, they can also decide which posts they want to publish on which social media platform.
