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Meetup Recordings

In our Meetups you will get to know real use cases from AX Semantics customers and can benefit from their experience with content automation. You'll also get practical tips on how to make the most out of automated content generation for you and your business. 

Did you miss an exciting topic? Watch the recording afterwards here.

From 16% Content Automation to 50% in Only 3.5 Months - Great Success for SkatePro

Tudor is the automation coordinator at SkatePro ApS. The online store has been automating product descriptions in 17 different languages for almost three years. The Action Sports article retailer managed to take a step that shows the leverage of automation: they increased product description automation from 16% to 50% in just 3.5 months. In this Meetup, Tudor reveals how they did it and how their team is set up and organized for automation.

WHAT QUESTIONS ARE ANSWERED?

➡️ What did SkatePro learn from their content automation projects so far?
➡️ What does it take to automate content in an online store?
➡️ How did they manage to increase the automation rate so much?

ADDITIONAL INFORMATION

If you want to know more about how Skatepro uses AX, take a look at the case study.

If you want to know more about automated product descriptions, visit our summary page.

Saim Alkan's Top 5 Content Automation Use Cases

Saim Alkan, CEO of AX Semantics, has passed 2022 in review as well and selected his top 5 automated content projects of the year.
The companies he selected generate particularly customer-focused content, have undergone a major transformation, or have developed text concepts that are especially polyvalent.
He also looks ahead into 2023 and explains what will become particularly important: Customer proximity instead of distance retail.

WHAT QUESTIONS ARE ANSWERED?

► What do successful content automation projects look like?
► How do others design their content automation projects?
► What are the best content automation projects of 2022?

ADDITIONAL INFORMATION

If you want to know more about AX Semantics and what we do, visit our website.

What Is The Impact Of Automated Product Descriptions? | A/B Tests & Hotjar

The truth about AX Semantics results: Lisa and Vanessa from AKKU SYS Batterietechnik GmbH put AX Semantics' automated text output through an acid test.
In this Meetup, they share exclusive insights on what they learned from 'Hotjar' and A/B testing. They also talk about how they are driving European internationalization with AX Semantics.

WHAT QUESTIONS ARE ANSWERED?

➡️ How do other companies measure text results?
➡️ What are the insights from testing at AKKU SYS?
➡️ How does AKKU SYS approach the topic of internationalization with AX Semantics?

ADDITIONAL INFORMATION

If you want to know more about automated product descriptions, visit our summary page.

Latest Meetup Recordings

Creating a Content Universe: How Toolbrothers Designs Encompassing Product Worlds

The Tool platform Toolbrothers does not only create product pages, but entire product worlds to serve the customer journey with valuable content. The company has perfected the interplay of manually created content and text automation par excellence.
In our meetup, Leon reveals how Toolbrothers creates these product worlds, what they look like, and what Toolbrothers’ plans for the future look like.

WHAT QUESTIONS ARE ANSWERED?

➡️ What do the product worlds at Toolbrothers look like?
➡️ What is Toolbrothers' content strategy?
➡️ Why does Toolbrothers focus on content?
If you want to know more about AX Semantics and what we do, visit our website.

The Future of Automation: How to Create AI-Generated Images & Videos From Automated Texts

How is it possible to automatically generate AI-generated images and videos from automated texts? That's exactly what Christiane Scherch from news.de and Stephan Bayer, CEO of Metav Werkzeuge GmbH shows us. Their use cases show how large the range and how diverse the possible applications are: Christiane explains how suitable weather images are created for automated weather reports and Stephan tells us how his teenage son automates videos on the basis of AX Semantics.

WHAT QUESTIONS ARE ANSWERED?

➡️ What do AI-generated image examples look like?
➡️ Where are the limits of AI-based images or videos today?
➡️ How do AX Semantics and automated image and video creation interact?
If you want to know more about AX Semantics and what we do, visit our website.

50 Million Texts Every Month - How KLiNGEL Achieved Massive Content Output

The KLiNGEL Group is considered a pioneer in the use of text automation in the ecommerce environment. Hardly anyone else has such extensive experience with Natural Language Generation like the fashion retailer and has experienced so many ups and downs with text automation. But their success proves them right: When KLiNGEL started out with text automation, they created 200,000 texts per month. This number has now grown to a remarkable 50 million automated texts every month!

WHAT QUESTIONS ARE ANSWERED?

➡️ How did the company manage to generate so many texts per month?
➡️ Which texts in how many languages does KLiNGEL automate?
➡️ In terms of structure, what does it mean to create so many texts per month?
If you want to know more about AX Semantics and what we do, visit our website.

Beyond the traditional product description: Creating high-quality texts from raw data

Christian Heitbaum of Webgears goes beyond the traditional product description with automated content. To him, it was obvious that valuable data in the form of text can provide significant added value for the users.

In this meetup, you can learn from him how he was able to identify statements from a large amount of data that really help customers in their purchase decision. Additionally, you will learn what the concept of "best time to buy" looks like.

WHAT QUESTIONS ARE ANSWERED?

➡️ What other text concepts besides product descriptions can be automated?
➡️ How can data be used to identify additional opportunities for valuable texts?
➡️ What is Webgears' text concept strategy?
If you want to know more about AX Semantics and what we do, visit our website.

Episode 3 The Shop Goes Online – Fashion Retailer Introduces Content Automation

In the last couple of weeks, we have accompanied fashion retailer Pier 14 on their content automation journey. The goal: create automated product descriptions for 35,000 products and publish them automatically on their website.

In this Meetup with Pier 14, Anika will give us deep insights into her automation project one last time. She will present the results of the content automation processes for their online shop and talk about the final challenges she had to overcome. We anticipate a thrilling conclusion to our meetup series with Pier 14. Have they been able to develop automatic product descriptions and launch their online store as a result?

WHAT QUESTIONS ARE ANSWERED?

➡️ Has the online shop of Pier 14 gone live?
➡️ Many processes in the online shop have been automated. What does the result look like?
➡️ What obstacles did Pier 14 and the service providers have to go through during the latter stages of the automation processes?
If you want to know more about AX Semantics and what we do, visit our website.

Episode 2 The Texts | Fashion Retailer Introduces Content Automation

In episode 2 of our meetup series, we will look at the latest developments of the fashion retailer Pier 14: What has transpired since our last meetup? How far along is the project? Has the group been able to generate product texts? Which letdowns have there been and what were successes? And what fresh concepts have surfaced?

WHAT QUESTIONS ARE ANSWERED?

➡️ Will Pier 14 make it from data to finished automated texts within one month?
➡️ What is the best approach to a content automation project?
➡️ How do other companies approach a content automation project?
If you want to know more about AX Semantics and what we do, visit our website.

Episode 1 Data and Text Concepts | Fashion Retailer Introduces Content Automation

A content automation project from start to first texts to results: We join fashion retailer Pier 14 as they introduce text automation and roll it out. What are their experiences? What are the setbacks, what are positive developments? In a meetup series, Anika from Pier14 talks regularly about the current status and the latest developments. The first episode is all about data, text concept ideas and good vibes.

WHAT QUESTIONS ARE ANSWERED?

➡️ How does Pier 14 start the text automation project?
➡️ What steps does Pier 14 have to take in order to automate their content?
➡️ How do other businesses approach such an automation project?
If you want to know more about AX Semantics and what we do, visit our website.

Automated Personalized Product Texts - The Metav Case

Personalization in online retail is a clear must-have. There are numerous areas of application and the projects are often not trivial. On the product level, however, there is hardly any personalization, although this is where the purchase decision is made.

Metav Werkzeuge GmbH has implemented automated personalized product texts in the store within one week, just like that. Stephan Bayer, Managing Director of Metav Werkzeuge, reports live in this Meetup how personalized texts work, what he hopes to achieve and what insights he has already gained.

WHAT QUESTIONS ARE ANSWERED?

➡️ What opportunities do personalized product texts open up?
➡️ What exactly does the implementation of such personalization look like?
➡️ What insights has Metav Werkzeuge gained after a very short time?

ADDITIONAL INFORMATION

If you want to know more about how Metav profits from AX Semantics, take a look on this interview.

If you want to know more about the possibilities of personalized E-Commerce, take a look at our website.

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AX Semantics GmbH
Marienstrasse 23
70178 Stuttgart
+49-711-6994860
AX Semantics – Content Automation and Natural Language Generation in the Cloud for everyone
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