Personalization in online retail is a clear must-have. There are numerous areas of application and the projects are often not trivial. On the product level, however, there is hardly any personalization, although this is where the purchase decision is made.
Metav Werkzeuge GmbH has implemented automated personalized product texts in the store within one week, just like that. Stephan Bayer, Managing Director of Metav Werkzeuge, reports live in this Meetup how personalized texts work, what he hopes to achieve and what insights he has already gained.
If you want to know more about how Metav profits from AX Semantics, take a look on this interview
If you want to know more about the possibilities of personalized E-Commerce, take a look at our website