Meetup Recordings

In our Meetups you will get to know real use cases from AX Semantics customers and can benefit from their experience with content automation. You'll also get practical tips on how to make the most out of automated content generation for you and your business. 

Did you miss an exciting topic? Watch the recording afterwards here.

From 16% Content Automation to 50% in Only 3.5 Months - Great Success for SkatePro

Tudor is the automation coordinator at SkatePro ApS. The online store has been automating product descriptions in 17 different languages for almost three years. The Action Sports article retailer managed to take a step that shows the leverage of automation: they increased product description automation from 16% to 50% in just 3.5 months. In this Meetup, Tudor reveals how they did it and how their team is set up and organized for automation.

WHAT QUESTIONS ARE ANSWERED?

➡️ What did SkatePro learn from their content automation projects so far?
➡️ What does it take to automate content in an online store?
➡️ How did they manage to increase the automation rate so much?

ADDITIONAL INFORMATION

If you want to know more about how Skatepro uses AX, take a look at the case study.

If you want to know more about automated product descriptions, visit our summary page.

Saim Alkan's Top 5 Content Automation Use Cases

Saim Alkan, founder and CEO of AX Semantics, knows the possibilities of content automation like no other. But also as a long-time expert in online editing, his opinions on text are worth their weight in gold. So let his top 5 favorites inspire you.

WHAT QUESTIONS ARE ANSWERED?

➡️ What makes an automated content project Saim Alkan's favorite?
➡️ On what basis do which results arise?
➡️ How and for what do others do automated texts?

ADDITIONAL INFORMATION

If you want to know more about AX Semantics and what we do, visit our website.

What Is The Impact Of Automated Product Descriptions? | A/B Tests & Hotjar

The truth about AX Semantics results: Lisa and Vanessa from AKKU SYS Batterietechnik GmbH put AX Semantics' automated text output through an acid test.
In this Meetup, they share exclusive insights on what they learned from 'Hotjar' and A/B testing. They also talk about how they are driving European internationalization with AX Semantics.

WHAT QUESTIONS ARE ANSWERED?

➡️ How do other companies measure text results?
➡️ What are the insights from testing at AKKU SYS?
➡️ How does AKKU SYS approach the topic of internationalization with AX Semantics?

ADDITIONAL INFORMATION

If you want to know more about automated product descriptions, visit our summary page.

Latest Meetup Recordings

Episode 2 The Texts | Fashion Retailer Introduces Content Automation

In episode 2 of our meetup series, we will look at the latest developments of the fashion retailer Pier 14: What has transpired since our last meetup? How far along is the project? Has the group been able to generate product texts? Which letdowns have there been and what were successes? And what fresh concepts have surfaced?

WHAT QUESTIONS ARE ANSWERED?

➡️ Will Pier 14 make it from data to finished automated texts within one month?
➡️ What is the best approach to a content automation project?
➡️ How do other companies approach a content automation project?
If you want to know more about AX Semantics and what we do, visit our website.

Episode 1 Data and Text Concepts | Fashion Retailer Introduces Content Automation

A content automation project from start to first texts to results: We join fashion retailer Pier 14 as they introduce text automation and roll it out. What are their experiences? What are the setbacks, what are positive developments? In a meetup series, Anika from Pier14 talks regularly about the current status and the latest developments. The first episode is all about data, text concept ideas and good vibes.

WHAT QUESTIONS ARE ANSWERED?

➡️ How does Pier 14 start the text automation project?
➡️ What steps does Pier 14 have to take in order to automate their content?
➡️ How do other businesses approach such an automation project?
If you want to know more about AX Semantics and what we do, visit our website.

The Ideal Customer Experience - How to Place Appealing Content Across Channels

How can companies offer (potential) customers the right product geared to specific channels? And how can they provide the best possible customer journey across all their channels? Marcus Ruppert of Contentserv will give answers to these questions in our next meetup! He sees a lot of potential in the areas of customer bonding and brand strengthening – especially for brands in the B2B and B2C sector. Furthermore, we will discuss the use of the Contentserv technology and its effects on copywriting.

WHAT QUESTIONS ARE ANSWERED?

➡️ How to set up your company to make product data enrichment efficient and scalable
➡️ What challenges and opportunities brand manufacturers have today
➡️ How you can target your customers more effectively with your products across all touchpoints

ADDITIONAL INFORMATION

If you want to know more about AX Semantics and what we do, visit our website.

From Keyword To Text: The Perfect Content For Your Online Business

With only a few clicks, internet users have access to billions of pieces of digital content from all over the world. The expectations in terms of further development and personalization of the content of online stores are constantly increasing. Customers' needs that are not explicitly stated also have to be taken into account. Therefore, the motto "Innovate or Die" is also valid when it comes to content quality. In this Meetup, former Zalando SEO head, Norman Nielsen, reveals how you can use a keyword analysis to identify what customers really want and then generate the perfect content for your online business based on that information. Additionally, he explains what the "Content Lake" is all about and how it can be used.

WHAT QUESTIONS ARE ANSWERED?

➡️ What requirements do search engines and readers place on texts?
➡️ What opportunity do data-driven texts offer?
➡️ What is the strategy behind the content lake?

ADDITIONAL INFORMATION

If you want to know more about AX Semantics and what we do, visit our website.

Automated Personalized Product Texts - The Metav Case

Personalization in online retail is a clear must-have. There are numerous areas of application and the projects are often not trivial. On the product level, however, there is hardly any personalization, although this is where the purchase decision is made.

Metav Werkzeuge GmbH has implemented automated personalized product texts in the store within one week, just like that. Stephan Bayer, Managing Director of Metav Werkzeuge, reports live in this Meetup how personalized texts work, what he hopes to achieve and what insights he has already gained.

WHAT QUESTIONS ARE ANSWERED?

➡️ What opportunities do personalized product texts open up?
➡️ What exactly does the implementation of such personalization look like?
➡️ What insights has Metav Werkzeuge gained after a very short time?

ADDITIONAL INFORMATION

If you want to know more about how Metav profits from AX Semantics, take a look on this interview.

If you want to know more about the possibilities of personalized E-Commerce, take a look at our website.

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