Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
The Challenge
- Accelerate the generation of text for existing products
- Achieve comprehensive text coverage across the entire product portfolio, segmented into numerous categories
- Reduce translation costs and efforts
The Solution
Fast text creation through an automated text creation workflow with automated data transfer
Seamless integration has been established for automated data transfer from XXXLutz to AX Semantics and vice versa, ensuring real-time text creation and delivery.Localized product descriptions within minutes
Thanks to AX Semantics' ability to produce output in more than 110 languages, XXXLutz is able to provide automated product descriptions in the localized language. Thanks to AX Semantics, they only have to translate a text concept once and are able to generate thousands of texts. A huge accelerator.Scalable text creation allows the entire product portfolio to be covered with texts meeting the requirements
Thanks to the automated text creation and maintenance workflows, XXXLutz is on its way to cover the entire product portfolio with product descriptions. The automated workflow with AX Semantics also ensures that the specific requirements of each text type, such as length constraints, are met at any time.