Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
The Challenge
Their goals:
- Generate high-quality and optimized product descriptions that match the tone of the respective brands.
- Dramatically increase the speed of product description creation.
- Relieve the editorial teams and free up time for other tasks, such as optimizations.
- Ability to adapt and update product descriptions quickly and on scale.
The Solution
Automation of product descriptions
With the AX Semantics content automation software, KLiNGEL can automatically generate product descriptions based on structured data from a PIM system. KLiNGEL has successfully switched the product management and translation team to a hybrid editorial model. The configuration of the content is in the hands of editors. After the configuration, the team was able to replace short and generic product descriptions with unique content that consisted of individual wording and style for various brands.Content in multiple languages
Since content automation is possible in 110 languages with AX Semantics, internationalization is definitely an option. This is a massive advantage for internationally operating companies like KLiNGEL, as translation processes are often complex, lengthy, and therefore cost-intensive. With content automation, KLiNGEL can provide brand-specific product descriptions for all markets and in all the languages they need.Fast time to market of the products
Products no longer wait for publication because the product descriptions have not yet been written or translated. As soon as product data is available, a product description is generated automatically.Always up-to-date content
When product information changes, it is necessary to adapt the content accordingly. But it is very time-consuming to do that manually. With the help of AX Semantics, KLiNGEL can implement changes centrally in the tool and roll them out to all relevant texts in all languages and for all platforms like online stores, Amazon and eBay. This saves a lot of time and the product descriptions are always up-to-date.