Machine-generated text creation is a relief for copywriters and content managers in e-commerce. Anyone involved in writing texts benefits from it. There are two key technologies: generative AI and rule-based data-to-text systems. Most have already had their first experiences with generative AI, most notably GPT. But how do these two technologies differ in terms of […]
The Case
Jardine Motors is a multi-national operator of franchised motor car dealerships in the UK. All cars are listed and described in their online shop to give potential customers a better idea of their cars. Accordingly, the car descriptions need to be of high quality and as detailed as possible.
The Challenge
Jardine Motors needed to create a large number of unique car descriptions. They had to optimize their content according to SEO standards to improve the visibility of their content in search engines. To write these descriptions manually would have been very time consuming.Their goals:
- Generate unique, detailed & well-structured car descriptions
- Reduce workload of content team
The Solution
The Jardine Motors team knew they needed to find a way to automate the descriptions of the cars for sale. So they decided to use AX Semantics. They use AX Semantics to create readable feature lists for their cars based on data that is acquired by the shop.
Automation of repetitive writing tasks
With the AX Semantics content automation software, Jardine Motors is able to generate every car description automatically based on structured data. After an initial configuration of statements on the AX Semantics platform, copywriters are able to create as many automated descriptions as needed.Fast time to market
Now, descriptions for new cars on sale can go online in a heartbeat, thanks to content automation. There is no longer a need to wait until the respective descriptions have been written manually. As soon as the product data is available, the description is automatically generated.
Listing page of cars on sale on the website of Jardine Motors
The Results
Jardine Motors was able to generate many unique product descriptions that are not only SEO friendly, but are also displayed on their listing pages. Therefore, customers have a good overview of the cars the company is offering. Also, thanks to content automation, the workload of the team has been drastically reduced.
