Nowadays, we are constantly being flooded with content and news. Due to the vast amount of information, users are overwhelmed, causing the tendency of ignoring generic content. Customers require brands to understand and respond to their individual needs and wishes. This is where personalization comes in: personalization offers companies the possibility to provide companies with […]
Automated content writing - some people still associate this with generic fill in the blanks with little added value for the reader. A common perception is that creative texts require creative minds to write them, and that's not possible with software. Time for us to look at the hard facts and clarify two questions: How much quality can […]
Online retail is booming more than ever. In the USA, e-commerce sales increased by 30% since the beginning of the COVID-19 pandemic. An unbelievable growth rate. The online sales grew significantly in a similar way in Germany, and there was barely a retailer who did not benefit from it. (E-Commerce Magazin, 2020). At the first […]
The family-owned company JOSEF SEIBEL is located in 6 locations and produces and sells high-quality shoes in more than 40 countries. Founded in 1886, the well-established company is moving forward with a future-oriented approach. The company now uses automated product descriptions in its online store, because the advantages are clearly visible. First Steps in the […]
Product data is the be-all and end-all in e-commerce business. The quality determines whether the purchase in an online store will be a success or a failure. High-quality data with complete product information ensures that the online shop can unfold its strengths. Poor quality product data are the reason why many companies are left far […]
Visitors access an online store in different ways, such as direct type-in. Visitors who do not have a specific product in mind or want to browse products, often use category pages as an introduction. A great number of users prefer the search function. Category pages texts, together with product descriptions, belong to the most important […]
The increasing trend towards online shopping and a shift away from stationary retail has been quite obvious for some time, and has picked up the pace once again over the previous year. Clients wishes for a customized approach to their specific needs have also become clear. The individual customer wants to feel understood and picked […]
How the online shop roboexpert generates multilingual product descriptions in the shortest time and thus saves costs and improves its visibility roboexpert is an online shop for household and garden robots, garden devices such as e-bikes. The specialist retailer sells quality products from renowned brand manufacturers and is actively operating in twelve other countries apart […]
Greeting Card Start-up Utterlyprintable about their Experience with Automated Content Creation UtterlyPrintable.com is a UK-based start-up offering “design yourself” invitations and greeting cards. The product range, with more than 3,500 templates on the website, focuses on the most important life events: Weddings, Christenings, Funerals, Removals, etc.We spoke with Chris Hughes, CEO of utterlyprintable.com, about their […]
More customers, a growing number of orders and higher volume of sales: The COVID-19 pandemic has led to a global gigantic e-commerce growth. In 2020, the global e-commerce sales increased by 24% to $4.29 trillion, a significant increase of the 17.9% growth from the previous year (digitalcommerce 360, 2021). Evermore online shops are being created, […]
