updatet: 09/08/2023 In recent years, we've seen impressive innovations and tools that have revolutionized the way we approach content writing. These innovations are known as content automation tools, and we're here to give you all the inside scoop. Automated content tools have the power to aid smaller businesses in becoming more competitive on the market […]
Digitalization is a big buzzword. But who are the players behind individual projects? What is really happening in companies in this regard? We turned to the pioneering women of digitization to find out more. Anika Pirwitz is e-commerce manager at Pier 14, a lifestyle and fashion company on the Baltic Sea. In this interview, she […]
"Promote digitalization" – that’s what you hear everywhere. But who is behind individual digitalization projects? And what about the will to progress in single projects? To get answers, we spoke to digital drivers.Mirela Comor is product content manager at Lyreco Germany – one of the largest global retailers of office supplies. In this interview, Mirela […]
Multichannel mail-order retailer KLiNGEL is a pioneer in the automation of product descriptions. The retailer operates 60 online stores in 12 countries and needs a lot of texts for its numerous products. Meanwhile, the medium-sized family business generates 50 million texts per month. A truly impressive figure! Even more so, since the company started out […]
FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience. Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]
How and for what do companies use content automation, what challenges do they face and what do they gain from using natural language generation software? Our clients themselves are the best choice to answer these questions. That's why we asked Leon Müller, business development manager at Toolbrothers, some questions about their content automation project with […]
What is unique about your product, and why should customers buy from you? These questions lead to exactly one goal when developing a marketing strategy: finding the unique selling point of your products or your brand. In marketing, the term unique selling proposition (USP) is more commonly used instead of selling point. In marketing, a […]
To generate product descriptions automatically has many advantages. For example, saving time and costs, and reducing the workload of employees, who are therefore more satisfied. But how do companies automate product texts? What do they need and how long does the process take overall? We answer these and other questions below. Why is the automation […]
"Content is one of the few aspects in which companies can still really distinguish themselves from competitors and stand out from the crowd." - Andreas Reuter, managing director of AX customer SSI Schäfer Shop, expressed it similarly once. Automating texts enables companies to meet the expectations of online users and also to stand out from […]
A Case Study From Ampavo Arbeitsschutz Ampavo Arbeitsschutz was founded in 2015 as an online retailer for occupational safety and workwear. Here, both individual craftsmen and classic craft businesses can find suitable work and protective clothing, as well as industry, municipalities and professional groups from the medical sector. The online store therefore carries over 1,000 […]
