One man's joy is another man's sorrow: Lockdown and other factors have led to e-commerce overtaking retail in many places within the last couple of years. Customers nowadays have different expectations of online retailing than they had before the pandemic. But what does this mean for e-commerce companies in the long term? How do they […]
FAQs – written out as Frequently Asked Questions, are an important part of the user experience. Ideally, they answer your visitors’ most important questions and are a great opportunity to improve your customer service and user experience. Contentwise, FAQs can be used to accompany the whole customer journey. For example, they cover questions about single […]
How Text Automation Has a Positive Effect On Other Company Branches at Ventano Ventano is a manufacturer of replicas of historic door and window fittings and thus an old and traditional craftsmanship company. So, why does such a company choose to use text automation - and for what purpose? Moreover, what has been the impact […]
Google Shopping offers e-commerce companies the option of displaying their products in the Google search results. So when users search for a product, the matching product is displayed with a picture and price in the "Shopping" results. Yet more and more often, ads are also displayed in a box on the right-hand side of the […]
We can all agree that technology has made life—and a lot of other things—easier than it used to be in the past. It also applies to our marketing processes today. Running a business is no longer as tedious. Digital marketing is rapidly phasing out the traditional ways of marketing products or services. Business owners now […]
You still haven’t used eCommerce marketing automation? We don’t know your excuse, but we know you might change your mind after reading this post. That’s because online retail stores without marketing automation are like carriages—you can still ride them for sure, but they are not nearly as fast as modern vehicles. According to the report, […]
eCommerce has become a lucrative industry. The times are changing, and so are consumer habits. This works in eCommerce’s favor as around 94% of global internet users have bought products online. People are starting to purchase and browse products on the internet increasingly. Once a feared activity, digital shopping is now an integral part of […]
Digital Business Expert Oliver Kling talks about the Trends in Online Commerce Oliver Kling holds a master's degree in Sociology and specializes in economics, business and digital transformation. Having a background in e-business since 2013, he consults mid-sized and multinational companies on how to build digital marketing, sales and service solutions. The 3 Essential Developments […]
Product descriptions are known to be tricky to write. We can compare them to the relative nobody likes to be around, the uncle nobody likes to see or have. Product descriptions are exactly the same - we don’t want them, they are expensive, but a necessity. However, product pages can be huge levers we can […]
Our belief is that personalization of product descriptions provides clear advantages for online stores. The results of Metav Werkzeuge GmbH has exceeded our expectations and forecasts. In just one week, Metav Werkzeuge GmbH has implemented the AX product Personalized Commerce, which is the personalization of automated descriptions and the relevant dashboard into its store. After […]
