Online retailers often focus on product descriptions for their online stores when creating content. Category descriptions are often forgotten, but it is exactly these that are of great importance. It is so simple: the required data can be derived from the product data that is available to e-commerce companies anyway. However, it is often a […]
Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team – the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is Ecommerce automation and auto generate product descriptions for […]
With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out how the portal has succeeded in achieving the enormous increase in […]
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce giant Otto is already generating […]
“Texts should appeal to as many (different) people as possible and last a long time!” These were the unspoken but nevertheless defining maxims of text production in e-commerce (but not only there). When copywriters and editors create or update content, it takes time or a lot of people involved. Therefore, it makes sense and is […]
CB Präsentwerbung is a leading supplier of promotional items. In their online shop and through other channels, the company, which was founded 40 years ago, sells personalizable creative promotional items. The team also manages another online store Kiids.de for children’s toys whose product descriptions are generated using AX Semantics content automation software. We spoke with […]
With the right strategy, high quality content and especially content automation offers a great opportunity to gain a competitive advantage and can directly contribute to the success of the business. Are you in doubt about the benefits of investing in content or content automation? In this article we provide you with convincing arguments and KPIs […]
For more than 20 years, the EU energy label has been an important driver of market development and increased demand for energy-efficient products. For some electrical appliances, the new energy efficiency classes on energy consumption have been in place since March 2021. The classes A+, A++ and A+++ will disappear completely. Instead comes the new scale from A […]
What are the advantages of automated texts? And how much money can be saved using automated copywriting? Find the answers in this post. Automated content creation is on everyone’s lips. Experience shows: By now, the vast majority of large online stores use a product description generator in some form. In particular, e-commerce providers that carry more than 20,000-30,000 […]
Akeneo, that is one of the world's leading providers of PXM solutions. My name is Tobias Schlotter and I have been responsible for Akeneo's DACH region and Eastern European business for five years. Since 2012, we have grown into an international company with locations in France, Germany, the UK, Australia and the USA. As a […]
