The festive season is one of the busiest times for online retail in terms of sales. The COVID-19 pandemic triggered a boom in online retail that is likely to be continued this year. According to Statista, online retail's share of total sales in the German Christmas business was 20.7 percent in 2021. In 2020, the first […]

In the digital age, progress is as essential as customer satisfaction - these words are particularly true in e-commerce. Visitors access the online store via various channels and are quickly drawn to it. But they are just as quickly drawn to the competition, which never sleeps - and is just a click away from stealing […]

Nowadays, we are constantly being flooded with content and news. Due to the vast amount of information, users are overwhelmed, causing the tendency of ignoring generic content. Customers require brands to understand and respond to their individual needs and wishes. This is where personalization comes in: personalization offers companies the possibility to provide companies with […]

Automated content writing - some people still associate this with generic fill in the blanks with little added value for the reader. A common perception is that creative texts require creative minds to write them, and that's not possible with software. Time for us to look at the hard facts and clarify two questions: How much quality can […]

Product data is the be-all and end-all in e-commerce business. The quality determines whether the purchase in an online store will be a success or a failure. High-quality data with complete product information ensures that the online shop can unfold its strengths. Poor quality product data are the reason why many companies are left far […]

Visitors access an online store in different ways, such as direct type-in. Visitors who do not have a specific product in mind or want to browse products, often use category pages as an introduction. A great number of users prefer the search function. Category pages texts, together with product descriptions, belong to the most important […]

SkatePro is an e-commerce company that has obviously made it: Last week, the action sports article retailer won three prizes at the Danish ‘e-handelspris’. Including the gold prize, which goes to the most courageous company. Founder and Chairman of SkatePro; Jakob Høy Biegel is particularly proud of this hat-trick award: "As founder of SkatePro, I […]

Online retail is booming. Thereby the number of products and services offered in the e-commerce sector, as well as the background data, are increasing. For this reason, companies require high-quality and unique product descriptions to an ever increasing extent. The creation of product descriptions is essential and is simultaneously among the biggest organizational, manual and […]

Akku SYS GmbH is a specialist for batteries and accumulators with more than 16,000 business customers in Germany and Europe. Recently the company has been using AX Semantics' software to generate automated product descriptions. In this interview, AKKU SYS tells us about their experiences and the successes they have achieved so far. What do you […]

Customer Story and interview with Schäfershop Reading Time: 3 minutes Schäfer Shop is an online retailer for office supplies and office equipment with over 250,000 customers in 10 countries. For several years the online store has been using AX Semantics’ software. We talked to Harry Olfert, Head of Content Management, about the successes achieved with […]